CLEVER Content Management System is used for the publication and updating of data on web pages. The Client’s software of the content management system is not considered to be a HTML editor but a tool for data preparation that is stored into a database on the server. Saved data are presented to the websites’ visitors through graphical templates which are stored on the server.
This solution enables high variability and wide range of usages. Storing into a database allows visitors to use a searching tool for finding any piece of published text. A visitor therefore does not need to guess under which page link their centre of interest can be found, and the risk of getting lost and being discouraged on pages is eliminated.
The system of graphical templates on the server enables the graphic appearance of the presented data to be adjusted to current pages. In practice it means that we are able to extend any (even already completed) internet pages for parts into which it is possible to publish data by means of the content management system, either by the form of articles (it is appropriate e.g. for news, phone lists, references, price lists, etc.) or by the form of offer goods (another component of the content management system is a possibility of direct online shopping).